After years of working in stewardship, photography, design, and communication, including experience with the National Park Service, it became clear that while the park is stewarded by dedicated public servants, its communication is often constrained by the limits of federal structure. Creativity, collaboration, and public connection require a more flexible, independent voice.

In Joshua Tree emerged to meet that need.

Rooted in years of living in the town and shaped by firsthand experience with the park, this platform merges the clarity of public interpretation with the expressive freedom of private storytelling. It offers a new way to explore and understand both the landscape and the community that surrounds it.

This isn’t about replacing what already exists, it’s about enriching it. Through high-quality, meaningful content, In Joshua Tree fosters the connections between people and place. It’s a digital bridge between nature and narrative, sparking curiosity, reflection, and care for where two deserts meet.